Annual Member
| Author | Churchill, Gilbert A |
|---|---|
| Title | Marketing : creating value for customers / Gilbert A. Churchill and J. Paul Peter |
| Imprint | Boston : Irwin/McGraw-Hill, c1998 |
| Edition | 2nd ed |
| Descript | xxiv, 630 p. : col. ill |
Developing marketing plans and strategies -- Understanding customers and markets -- Managing and developing goods and services -- Pricing principles and strategies -- Placement : distributing goods and services -- Promotion : integrated marketing communications -- Evaluating marketing effectiveness
| LOCATION | CALL# | STATUS |
|---|---|---|
| Chula Business School Library | 658.8 C563M 1998 | CHECK SHELVES |
| Sasin Library | 658.8 C563M 1998 | CHECK SHELVES |
| Chula Business School Library | 658.8 C563M 1998 | CHECK SHELVES |
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