Annual Member
| Author | Assael, Henry |
|---|---|
| Title | Consumer behavior and marketing action / Henry Assael |
| Imprint | Cincinnati, Ohio : South-Western College Publishing, c1998 |
| Edition | 6th ed |
| Descript | xviii, 718 p. : ill. ; 24 cm |
Consumer behavior: a managerial and consumer perspective -- Consumer decision making -- Individual consumer: cognitive and experiential processes -- Individual consumer: characteristics and lifestyles -- Consumers and cultural influences -- Group influences
| LOCATION | CALL# | STATUS |
|---|---|---|
| Central Library (4th Floor) | 658.8342 A844C 1998 | CHECK SHELVES |
| Chula Business School Library | 658.8342 A844C 1998 | CHECK SHELVES |
| Sasin Library | 658.8342 A844C 1998 | CHECK SHELVES |
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