Annual Member
| Author | Churchill, Gilbert A |
|---|---|
| Title | Sales force management / Gilbert A. Churchill, Jr., Neil M. Ford, Orville C. Walker, Jr |
| Imprint | Boston, Mass. ; Chicago : Irwin/McGraw-Hill, 1997 |
| Edition | 5th ed |
| Descript | xxiii, 813 p. : ill. ; 24 cm |
Formulation of a strategic sales program -- Implementation of the sales program -- Evaluation and control of the sales program
| LOCATION | CALL# | STATUS |
|---|---|---|
| Chula Business School Library | 658.8 C563S 1997 | CHECK SHELVES |
| Central Library (4th Floor) | 658.81 C563S 1997 | CHECK SHELVES |
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