Annual Member
| Author | Czinkota, Michael R |
|---|---|
| Title | International marketing/ Michael R. Czinkota and Ilkka A. Ronkainen |
| Imprint | London : The dryden press, c1990 |
| Edition | 2nd ed |
| Descript | xxviii, 846 p. : ill. ; 24 cm |
The international environment -- Beginning international marketing activities -- Advanced international marketing activities
| LOCATION | CALL# | STATUS |
|---|---|---|
| Chula Business School Library | 658.848 C998I 1990 | CHECK SHELVES |
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