AuthorFowler, Floyd J
TitleImproving survey questions : design and evaluation / Floyd J. Fowler, Jr
Imprint Thousand Oaks, Calif. : SAGE Publications, c1995
Descript viii, 191 p. ; 22 cm

CONTENT

Questions as measures -- Designing questions to gather factual data -- Questions to measure subjective states -- Some general rules for designing good survey instruments -- Presurvey evaluation of questions -- Assessing the validity of survey questions -- Question design and evaluation issues in perspective


SUBJECT

  1. Social surveys -- Methodology
  2. Social science -- Research -- Methodology

LOCATIONCALL#STATUS
Communication Arts Library300.72 Fi785I 1995 CHECK SHELVES
Education Library300.723 F829I CHECK SHELVES