Improving survey questions : design and evaluation / Floyd J. Fowler, Jr
Imprint
Thousand Oaks, Calif. : SAGE Publications, c1995
Descript
viii, 191 p. ; 22 cm
CONTENT
Questions as measures -- Designing questions to gather factual data -- Questions to measure subjective states -- Some general rules for designing good survey instruments -- Presurvey evaluation of questions -- Assessing the validity of survey questions -- Question design and evaluation issues in perspective