AuthorJohnson, Gerry
TitleExploring corporate strategy : text and cases / Gerry Johnson, Kevan Scholes
Imprint London : Prentice Hall, c1997
Edition 4th ed
Descript xxviii, 873 p

CONTENT

Corporate stratgy : an introduction -- Strategic management in practice -- Analysing the environment -- Resources, competenences and strategic capability -- Stakeholder expectations and organisational purposes -- Bases of strategic choice -- Strategic options : directions and methods of development -- Strategy evaluation and selection -- Organisaton structure and design -- Resource allocation and control -- Managing strategic change -- Case studies -- A guide tousing the case studies -- Guide to main focus of cases -- British steel -- Strategy development at New Town council -- Strategy development at Castle Press -- The pharmaceutical industry -- The European brewing industry -- Brasseries Kronenbourg -- The Brewery Group Denmark : faxe, ceres and thor -- Laura Ashley Holding plc -- Theo Iona community -- Sheffield theatres trust -- Fisons : the fall from grace -- A note on the world automobile industry, 1996 -- PSA Peugeot Citroen -- The Rover/Honda alliance -- The BMW acquisition of the Rover group -- Coopers Creek and the New Zealand wine industry -- The news corporation -- Nokia : the consumer electronics business -- International Service System A/S (ISS) -- Doman Synthetic Fibres ple -- The Royal Alexandra Hospital -- The United Nations development programme -- A strategy for change at KPMG -- Burmah Castrol Chemicals group


SUBJECT

  1. Business planning
  2. Strategic planning

LOCATIONCALL#STATUS
Sasin Library658.4012 J67E 1997 CHECK SHELVES