Sales force management : planning, implementation, and control / Gilbert A. Churchill, Jr., Neil M. Ford, Orville C. Walker, Jr

Author	Churchill, Gilbert A
Title	Sales force management : planning, implementation, and control / Gilbert A. Churchill, Jr., Neil M. Ford, Orville C. Walker, Jr
Imprint	Homewood, Ill. : Irwin, 1990
Edition	3rd ed
Descript	xviii, 845 p. : ill. ; 24 cm

CONTENT

Formulation of strategic sales program -- Implementation of the sales program -- Evaluation and control of the sales program

SUBJECT

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