Author | Kotler, Philip |
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Title | Marketing : an introduction / Philip Kotler, Gary Armstrong |
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Imprint |
Upper Saddle River, N.J. : Prentice-Hall International, c1997 |
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Edition |
4th ed |
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Descript |
xxix, 585, [109] p. : col. ill., col. map ; 27 cm |
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CONTENT
Understanding marketing and the marketing management process -- Analyzing marketing opportunities -- Developing marketing strategy and the marketing mix -- Extending marketing
SUBJECT
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Marketing
LOCATION | CALL# | STATUS |
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Chula Business School Library | 658.8 K87M 1997 |
CHECK SHELVES
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Central Library (4th Floor) | 658.8 K87Ma 1997 |
CHECK SHELVES
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