Part 1: Introduction -- Introduction to global marketing -- Part 2: The global marketing environment -- The global economic environment -- Regional market characteristics -- Social and cultural environments -- The political, legal, and regulatory environments -- The global financial environment and foreign exchange decisions -- Global marketing information systems and research -- Part 3: Global strategy -- Going global : segmentation, targeting, and sourcing decisions -- Sourcing strategies : exporting and importing -- Global market entry strategies : licensing, joint ventures, and ownership -- Cooperative strategies and global strategies partnerships -- Strategic elements of competitive advantage -- Part 4: The global marketing mix -- Product decisions -- Pricing decisions -- Global marketing channels and physical distribution -- Global marketing communications decisions : advertising, public relations, sales promotion, and personal selling -- Leading, organizing, and controlling the global marketing effort -- The future of global marketing

1. Export marketing -- Management
2. International business enterprises -- Management