Annual Member
| Author | Churchill, Gilbert A |
|---|---|
| Title | Basic marketing research / Gilbert A. Churchill |
| Imprint | Fort Worth : Dryden Press, c1996 |
| Edition | 3rd ed |
| Descript | xvii, 863 p |
Introduction to marketing research and problem definition -- Research design -- Data collection methods -- Data collection forms -- Sampling and data collection -- Data analysis -- Research reports
| LOCATION | CALL# | STATUS |
|---|---|---|
| Chula Business School Library | 658.83 C563B 1996 | CHECK SHELVES |
| Sasin Library | 658.83 C563B 1996 | CHECK SHELVES |
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