AuthorChristopher, Martin
TitleRelationship marketing : bringing quality, customer service, and marketing together / Martin Christopher, Adrian Payne, David Ballantyne
Imprint Oxford : Butterworth-Heinemann, 1994, c1991
Descript vii, 204 p. ; 23 cm

SUBJECT

  1. Marketing
  2. Customer services
  3. Quality control

LOCATIONCALL#STATUS
Sasin Library658.8 C556R 1994 CHECK SHELVES
Chula Business School Library658.8 C556R 1994 CHECK SHELVES