Annual Member
| Author | Assael, Henry |
|---|---|
| Title | Consumer behavior and marketing action / Henry Assael |
| Imprint | Boston, Mass. : PWS-Kent Publishing, 1987 |
| Edition | 3rd ed |
| Descript | xix, 700 p. : ill. (some col.) ; 25 cm |
Consumer decision making -- Individual consumer -- Environmental influences on consumer behavior -- Marketing action
| LOCATION | CALL# | STATUS |
|---|---|---|
| Central Library (4th Floor) | 658.8342 A844C 1987 | CHECK SHELVES |
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