Author | Boone, Louis E |
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Title | Contemporary marketing plus / Louis E. Boone, David L. Kurtz |
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Imprint |
Fort Worth : Dryden Press, c1995 |
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Edition |
8th ed |
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Descript |
xxxii, 737 p.; 28 cm |
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CONTENT
The contemporary marketing environment -- Marketing planning and information -- Buyer behavior and market segmentation -- Product strategy -- Distribution strategy -- Promotional strategy -- Pricing strategy
SUBJECT
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Marketing
LOCATION | CALL# | STATUS |
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Sasin Library | 658.8 B96C 1995 |
CHECK SHELVES
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Communication Arts Library | 658.8 B724C 1995 |
CHECK SHELVES
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