Annual Member
| Author | Cateora, Philip R |
|---|---|
| Title | International marketing / Philip R. Cateora |
| Imprint | Homewood, Ill. : Irwin, 1993 |
| Edition | 8th ed |
| Descript | xxiv, 776 p. : ill. (some col.), maps ; 23 cm |
The scope and challenge of global marketing -- Business customs and practices in global marketing -- The international legal environment -- Researching global markets -- Personal selling and personnel management
| LOCATION | CALL# | STATUS |
|---|---|---|
| Central Library : Stack (Contact Staff) | 382 C359I 1993 | CHECK SHELVES |
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