Annual Member
| Author | Bowersox, Donald J |
|---|---|
| Title | Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper |
| Imprint | New York : McGraw-Hill, c1992 |
| Descript | xix, 488 p. ; 25 cm |
Scope of marketing and distribution channels -- Channel strategy and design -- Channel development and management -- Expanded channel perspectives
| LOCATION | CALL# | STATUS |
|---|---|---|
| Sasin Library | 658.84 B786S 1992 | CHECK SHELVES |
| Central Library (4th Floor) | 658.84 B786S | CHECK SHELVES |
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