AuthorAssael, Henry
TitleConsumer behavior and marketing action / Henry Assael
Imprint Boston : PWS-Kent, c1992
Edition 4th ed
Descript xx, 748 p. : ill

SUBJECT

  1. Consumer behavior
  2. Motivational research (Marketing)

LOCATIONCALL#STATUS
Sasin Library658.8342 A844C 1992 CHECK SHELVES
Education Library658.8342 A844C CHECK SHELVES
Education Library658.8342 A844C CHECK SHELVES