AuthorAssael, Henry
TitleConsumer behavior and marketing action / Henry Assael
Imprint Cincinnati, Ohio : South-Western, c1995
Edition 5th ed
Descript xx, 749 p. : ill

SUBJECT

  1. Consumer behavior
  2. Motivational research (Marketing)

LOCATIONCALL#STATUS
Sasin Library658.8342 A844C 1995 CHECK SHELVES
Architecture Library (4th Floor)658.8342 A844C 1995 CHECK SHELVES
Communication Arts Library658.8342 A844C 1995 CHECK SHELVES