AuthorHoward, John A
TitleBuyer behavior in marketing strategy / John A. Howard
Imprint Englewood Cliffs, N.J. : Prentice-Hall International, c1994
Edition 2nd ed
Descript xix, 603 p

SUBJECT

  1. Consumer behavior
  2. Marketing -- Management

LOCATIONCALL#STATUS
Architecture Library (4th Floor)658.834 H848B CHECK SHELVES