Research methods for business and management / L.R. Gay, P.L. Diehl
Imprint
New York : Macmillan, 1992
Descript
xxiv, 679 p. : ill, chart ; 25 cm
CONTENT
Introduction to business and management research -- Selection and definition of a problem -- Historical method -- Descriptive method -- Correlational method -- Causal-comparative method -- Experimental method -- Descriptive statistics -- Inferential statistics -- Postanalysis procedures -- Preparation of a research report -- Evaluation of research report