AuthorGay, L. R
TitleResearch methods for business and management / L.R. Gay, P.L. Diehl
Imprint New York : Macmillan, 1992
Descript xxiv, 679 p. : ill, chart ; 25 cm

CONTENT

Introduction to business and management research -- Selection and definition of a problem -- Historical method -- Descriptive method -- Correlational method -- Causal-comparative method -- Experimental method -- Descriptive statistics -- Inferential statistics -- Postanalysis procedures -- Preparation of a research report -- Evaluation of research report


SUBJECT

  1. Management -- Research -- Methodology
  2. Business -- Research -- Methodology

LOCATIONCALL#STATUS
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