AuthorSereno, Kenneth K
TitleFoundations of communication theory / Kenneth K. Sereno and C. David Mortensen
Imprint New York : Harper & Row, c1970
Edition 1st ed
Descript 371 p. : ill.; 23 cm

CONTENT

A framework for communication theory: Communication theory: perspectives -- On defining communication -- Dimensions of the concept of rhetoric -- Toward a psychological theory of human communication -- Communication theory: systems: An introduction to cybernetics and information theory -- A conceptual model for communications research -- A transactional model of communication -- A helical model of communication -- Speech system -- Communication theory: decoding-encoding: Perception and communication -- Perception, attention and consciousness -- Attention: some theoretical considerations -- The human receiving system -- Communication theory: interaction: The concepts of balance, congruity, and disssonance -- A summary of experimental research in Ethos -- An overview of persuasibility research -- The functional approach to the study of attitudes -- The social judgment-involvrment approach -- Processes of opinion change -- The communication -- Communication theory: social context: How people interact in conferences -- Group composition and structure -- Achieving change in prople -- Interpersonal networks: communicating within the group -- Traditions of research on the diffustion and innovation


SUBJECT

  1. Communication

LOCATIONCALL#STATUS
Communication Arts Library001.5 S483F 1970 CHECK SHELVES
Communication Arts Library001.5 S483F 1970 CHECK SHELVES