Author | Sereno, Kenneth K |
---|
Title | Foundations of communication theory / Kenneth K. Sereno and C. David Mortensen |
---|
Imprint |
New York : Harper & Row, c1970 |
---|
Edition |
1st ed |
---|
Descript |
371 p. : ill.; 23 cm |
---|
|
CONTENT
A framework for communication theory: Communication theory: perspectives -- On defining communication -- Dimensions of the concept of rhetoric -- Toward a psychological theory of human communication -- Communication theory: systems: An introduction to cybernetics and information theory -- A conceptual model for communications research -- A transactional model of communication -- A helical model of communication -- Speech system -- Communication theory: decoding-encoding: Perception and communication -- Perception, attention and consciousness -- Attention: some theoretical considerations -- The human receiving system -- Communication theory: interaction: The concepts of balance, congruity, and disssonance -- A summary of experimental research in Ethos -- An overview of persuasibility research -- The functional approach to the study of attitudes -- The social judgment-involvrment approach -- Processes of opinion change -- The communication -- Communication theory: social context: How people interact in conferences -- Group composition and structure -- Achieving change in prople -- Interpersonal networks: communicating within the group -- Traditions of research on the diffustion and innovation
SUBJECT
-
Communication
LOCATION | CALL# | STATUS |
---|
Communication Arts Library | 001.5 S483F 1970 |
CHECK SHELVES
|
Communication Arts Library | 001.5 S483F 1970 |
CHECK SHELVES
|