Author | Mintzberg, Henry |
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Title | The rise and fall of strategic planning / Henry Mintzberg |
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Imprint |
Hartfordshire : Prentice Hall International, 1994 |
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Descript |
xix, 458 p. ; 23 cm |
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CONTENT
Planning and strategy--models of the strategic planning process--decomposing the basic model--sorting out the four hierarchies: cbjectives ,budgets,strategies,programs--forms of strategic planning--evidence on planning-- survey evidence on "does planning pay" anecdotal evidence--some deeper evidence--planners'responses to the evidence--some real pitfalls of planning--planning and commitment--planning and change--planning and politics-- planning and control--fundamental fallacies of strategic planning--some basic assumptions behind strategic planning--the fallacy of predetermination--the fallacy of detachment--the faloacy of formalization--planning ,plan,planners--coupling analysis and intuition--role of planning strategic programming--first role of plans: communication media--second role of plans:control devices--first role of planners : finders of strategy--second role of planners:analysts--third role of planners:catalysts--the planner as strategist --a plan for planners--a planner for each side of the brain--planners in context
SUBJECT
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Strategic planning
LOCATION | CALL# | STATUS |
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Sasin Library | 658.4012 M667R 1994 |
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Sasin Library | 658.4012 M667R 1994 |
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Political Science Library | 658.4012 M667R |
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Communication Arts Library | 658.4012 M667R 1994 |
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Central Library @ Chamchuri 10 | HD30.28 M5 1994 |
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Chula Business School Library | 658.4012 M667R 1994 |
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