AuthorLehmann, Donald R
TitleMarket research and analysis / Donald R. Lehmann
Imprint Homewood, Ill. : Irwin, 1989
Edition 3rd ed
Descript xvi, 879 p. : ill. ; 24 cm

SUBJECT

  1. Marketing research
  2. Marketing research -- Problems
  3. exercises
  4. etc

LOCATIONCALL#STATUS
Sasin Library658.83 L523M 1989 CHECK SHELVES