AuthorAssael, Henry
TitleMarketing : principles and strategy / Henry Assael
Imprint Chicago : The Dryden Press, 1990
Edition 1st ed
Descript xxvii, 739 p. : col. ill. ; 26 cm

SUBJECT

  1. Marketing

LOCATIONCALL#STATUS
Sasin Library658.802 A844M 1990 CHECK SHELVES
Chula Business School Library658.802 A844M 1990 CHECK SHELVES