AuthorWheelwright, Steven C., 1943-
TitleThe new product development map / by Steven C. Wheelwright and E. Earl Sasser, Jr
Imprint Boston : Harvard Business Review, 1989
Descript unpages : ill. ; 30 cm

SUBJECT

  1. Product -- Development
  2. Marketing horizon -- Dangers
  3. Experimental market -- Control

LOCATIONCALL#STATUS
Veterinary Science LibraryHF5500 .W44N 1989 CHECK SHELVES