AuthorBuskirk, Richard Hobart, 1927-
TitlePrinciples of marketing : the management view / [by] Richard H. Buskirk
Imprint New York : Holt, Rinehart and Winston, [1970]
Edition 3rd ed
Descript xviii, 605 p. : ill. ; 24 cm

SUBJECT

  1. Marketing

LOCATIONCALL#STATUS
Economics LibraryHF5415 .B78 1970 CHECK SHELVES