Research methods for business and management / L.R. Gay, P.L. Diehl
Imprint
New York : Macmillan, 1992
Descript
xiv, 679 p
CONTENT
Introduction to business and management research -- Selection and definition of a problem -- Preparation and evaluation of a research plan -- Selection of a sample -- Selection of measuring instruments -- The historical method -- The descriptive method -- The correlation method -- The causal-comparative method -- The experimental method -- Descriptive statistics -- Inferential statistics -- Postanalysis procedures -- Preparation of a research report -- Evaluation of a research report