AuthorGay, L. R
TitleResearch methods for business and management / L.R. Gay, P.L. Diehl
Imprint New York : Macmillan, 1992
Descript xiv, 679 p

CONTENT

Introduction to business and management research -- Selection and definition of a problem -- Preparation and evaluation of a research plan -- Selection of a sample -- Selection of measuring instruments -- The historical method -- The descriptive method -- The correlation method -- The causal-comparative method -- The experimental method -- Descriptive statistics -- Inferential statistics -- Postanalysis procedures -- Preparation of a research report -- Evaluation of a research report


SUBJECT

  1. Management -- Research
  2. Business -- Research

LOCATIONCALL#STATUS
Chula Business School Library650.072 G285R 1992 CHECK SHELVES
Chula Business School Library650.072 G285R 1996 CHECK SHELVES
Sasin Library650.072 G285P 1992 CHECK SHELVES
Sasin Library650.072 G285P 1992 CHECK SHELVES
Chula Business School Library650.072 G285R 1992 CHECK SHELVES