Author | Bovee, Courtland L |
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Title | Marketing / Courtland L. Bovee, John V. Thill |
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Imprint |
New York : McGraw-Hill, c1992 |
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Descript |
xxxi, 761, [100] p. : col. ill. ; 27 cm |
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CONTENT
Understanding marketing today -- Marketing planning and information -- Buyer behavior and market segmentation -- Product strategy -- Pricing strategy -- Distribution strategy -- Promotional strategy -- marketing management and selected applications
SUBJECT
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Marketing
LOCATION | CALL# | STATUS |
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Chula Business School Library | 658.8 B783M |
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Central Library (4th Floor) | 658.8 B783M |
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Sasin Library | 658.8 B783M 1992 |
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