AuthorHunt, Shelby D
TitleModern marketing theory : critical issues in the philosophy of marketing science / Shelby D. Hunt
Imprint Cincinnati, Ho. : South-Western, 1991
Descript x, 499 p

SUBJECT

  1. Marketing
  2. Marketing research
  3. Philosphy
  4. Modern
  5. Positivism

LOCATIONCALL#STATUS
Chula Business School Library658.8 H943M 1991 CHECK SHELVES