AuthorBowersox, Donald J
TitleManagement in marketing channels / Donald J. Bowersox
Imprint New York : McGraw-Hill, 1980
Descript viii, 390 p

SUBJECT

  1. Marketing management -- Case studies
  2. Marketing channels -- Management
  3. Marketing management

LOCATIONCALL#STATUS
Chula Business School Library658.84 B786M CHECK SHELVES