International marketing / Philip R. Cateora

Author	Cateora, Philip R
Title	International marketing / Philip R. Cateora
Imprint	Homewood, Ill. : Irwin, 1990
Edition	7th ed
Descript	xxiii, 870 p. : ill. ; 24 cm

CONTENT

Overview: Scope and challenge of international marketing ; Global business environment -- Cultural environment of global marketing: Cultural dynamics in assessing global markets ; Business customs and practices in global marketing ; Political environment -- International legal environment -- Global marketing management: Researching global markets ; Global advertising and promotion effort ; Personal selling and personnel management -- Corporate contest of marketing: Financial requirement for global marketing ; Coordinating and controlling global marketing operations

SUBJECT

Export marketing
International business enterprises

LOCATION	CALL#	STATUS
Chula Business School Library	658.8 C359I	CHECK SHELVES
Sasin Library	658.848 358I 1990	CHECK SHELVES
Sasin Library	658.848 C358I 1990	CHECK SHELVES
Central Library : Stack (Contact Staff)	382 C359I 1990	CHECK SHELVES