The natural history of an investigation: Social change, development, and modernization -- The subculture of peasantry -- Middle-range analysis of modernization: closing the gap between grand theory and raw empiricism -- Literacy -- Mass media exposure: the magic multiplier -- Interpersonal and mass media communication channels -- Cosmopoliteness -- Change agents, clients and change -- Empathy: lubricant of modernization -- Opinion leadership and the flow of communication -- Achievement motivation -- Fatalism -- Innovativeness as an indicator of modernization -- The web of modernization: interrelationships among conceptual variables -- Computer simulation of innovation diffusion in a peasant village -- Next steps in modernization research

1. Communication -- Social Aspect
2. Social Change