Author | Rogers, Everett M |
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Title | Communication strategies for family planning / Everett M. Rogers |
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Imprint |
New York : The Free Press, 1973 |
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Edition |
1st ed |
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Descript |
451 p. : ill. ; 24 cm |
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CONTENT
The population problem and family planning programs -- The nature of human communication -- The classical diffusion model and family planning innovations -- Change agent aides: homophily and credibility -- Incentives in the diffusion of family planning innovations -- Family planning message symbols: semantic problems in diffusion -- Communication channels and family planning: actualities and potentials -- Communication in family planning organizations -- Communication research and family planning -- Toward communication strategies
SUBJECT
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Communication and Family Planning
LOCATION | CALL# | STATUS |
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Communication Arts Library | 301.24 R725C 1973 |
CHECK SHELVES
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Communication Arts Library | 301.24 R725C 1973 |
CHECK SHELVES
|