AuthorRogers, Everett M
TitleCommunication strategies for family planning / Everett M. Rogers
Imprint New York : The Free Press, 1973
Edition 1st ed
Descript 451 p. : ill. ; 24 cm

CONTENT

The population problem and family planning programs -- The nature of human communication -- The classical diffusion model and family planning innovations -- Change agent aides: homophily and credibility -- Incentives in the diffusion of family planning innovations -- Family planning message symbols: semantic problems in diffusion -- Communication channels and family planning: actualities and potentials -- Communication in family planning organizations -- Communication research and family planning -- Toward communication strategies


SUBJECT

  1. Communication and Family Planning

LOCATIONCALL#STATUS
Communication Arts Library301.24 R725C 1973 CHECK SHELVES
Communication Arts Library301.24 R725C 1973 CHECK SHELVES