Communication of innovations : a cross-cultural approach / Everett M. Rogers and F. Floyd Shoemaker
Imprint
New York : The Free Press, 1971
Edition
2nd ed
Descript
476 p. : 24 cm
CONTENT
Elements of diffusion: an overview -- Merging diffusion research traditions; the middle range analysis -- The innovation-decision process -- Perceived attributes of innovations and their rate of adoption -- Adopter categories -- Opinion leadership and the multi-step flow of ideas -- The change agent -- Communication channels -- Collective innovation-decisions -- Authority innovation-decisions and organizational change -- Consequences of innovations