Author | Roalman, Arthur R |
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Title | Profitable public relations / Arthur R. Roalman |
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Imprint |
Homewood, Illinois : Don Jones-Irwin, Inc., 1968 |
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Edition |
1st ed |
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Descript |
240 p |
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CONTENT
How much public relations -- Public relations pace -- How to measure public relations -- Public relations and the financial community -- How public relations dollars are wasted -- Where the profitable public relations people are -- How four successful companies are organized for public relations -- Four cases of profitable public relations activity -- Profitable public relations and management -- Public relations and personnel recruiting -- Effective public relations with Washington, D.C. -- Profitable public relations and press relations -- How to evaluate your organization's public relations
SUBJECT
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Public Relations
LOCATION | CALL# | STATUS |
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Communication Arts Library | 659.2 R628P 1969 |
CHECK SHELVES
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