AuthorHunt, Shelby D
TitleModern marketing theory : critical issues in the philosophy of marketing science / Shelby D. Hunt
Imprint Cincinnati, Ohio : South-Western Pub. Co., c1991
Descript x, 499 p. ; 24 cm

SUBJECT

  1. Marketing
  2. Marketing research
  3. Philosophy
  4. Modern
  5. Positivism

LOCATIONCALL#STATUS
Central Library (4th Floor)658.8 H943Mo CHECK SHELVES