AuthorChurchill, Gilbert A
TitleMarketing research : methodological foundations / Gilbert A. Churchill, Jr
Imprint Chicago : Dryden Press, c1991
Edition 5th ed
Descript xxxii, 1070 p. : ill. ; 24 cm

SUBJECT

  1. Marketing research

LOCATIONCALL#STATUS
Central Library (4th Floor)658.83 C563M CHECK SHELVES
Chula Business School Library658.83 C563M CHECK SHELVES