Annual Member
| Author | Wells, William, 1926- |
|---|---|
| Title | Planning for R.O.I. : effective advertising strategy / William D. Wells |
| Imprint | Englewood Cliffs, N.J. : Prentice Hall, c1989 |
| Descript | xv, 96 p. ; 23 cm |
| LOCATION | CALL# | STATUS |
|---|---|---|
| Communication Arts Library | 659.111 W456P 1989 | CHECK SHELVES |
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