Author | Kotler, Philip |
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Title | Principles of marketing / Philip Kotler |
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Imprint |
Englewood Cliffs, N.J. : Prentice-Hall, [c1986] |
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Edition |
3rd ed |
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Descript |
xxiv, 774 pages : illustrations (some color) ; 25 cm |
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CONTENT
Understanding marketing -- Organizing the marketing planning process -- Analyzing market opportunities -- Selecting target markets -- Developing the marketing mix -- Managing the marketing effort -- Extending marketing
SUBJECT
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Marketing
LOCATION | CALL# | STATUS |
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Central Library (4th Floor) | 658.8 K87P |
CHECK SHELVES
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Chula Business School Library | 658.8 K87P 1986 |
CHECK SHELVES
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