Understanding marketing management: Marketing in the twenty-first century ; Building customer satisfaction, value, and retention ; Winning markets through strategic planning, implementation, and control -- Analyzing marketing opportunities: Understanding markets, market demand, and the marketing environment ; Analyzing consumer merkets and buyer behavior ; Analyzing business markets and buyer behavior ; Dealing with the competition ; Identifying markets segments and selecting target markets -- Making marketing decisions: Developing, differentiating, and positioning products through the life cycle ; Managing product lines and brands ; Designing and managing services ; Designing pricing strategies and programs -- Managing and delivering marketing programs: Selecting and managing marketing chanels ; Managing retailing, wholesaling, and market logistics ; Designing and managing integrated marketing communications ; Managing the sales force ; Managing direct and on-line marketing

1. Marketing -- Management