แผนธุรกิจสถาบันแนะแนวการศึกษาภาษาเกาหลี ที่ประเทศเกาหลีใต้ / ดวงตา จงไพศาลศิลป์=Business plan for Korean Education Service Consultant / Duangta Jongphaisalsil
In globalization era, having third language skill has become common for the current generation. Apart from Chinese and Japanese, Korean is one of the Asian languages which getting more popular for a lot of people, influencing by Korea entertainment industry and other commercial industry, e.g. electronic and manufacturing. They believe that Korean would be competitive advantage for both education and career development. Since study abroad, both short term and long term are quite common for middle class people. Korea has become a popular destination for education. According to the survey, Number of education agency for Korea is still quite small and less than the market demand. Many of them offered the services as package that may not match customer’s requirement and not allow customer to alter. Therefore, Easy2studykorea which is an Education Agency for studying abroad in Korea would have the business opportunity. The service offered will be in the wide range which customer can choose only the service required with a reasonable service fee. The team is specialized in Korea culture and process with a great service-minded attitude. This business plan is to do SWOT analysis, marketing, operation and financial plan to assess this startup. Regarding to financial analysis, this business will need initial investment of 300,000 THB. After 5 fiscal years, it will have net present value (NPV) at 506,308.81 THB, Internal Rate of Return (IRR) at 59%, and payback period at 1 year 9 months. In summary, Education Agency for studying abroad in Korea, or Easy2studykorea, is the project that has business potential and worth the investment.
