Air pollution problems from either fine particles, smoke or soot in Thailand, at the present time, is considered as precarious especially in Bangkok. The landscape in Bangkok mostly consisted of buildings and skyscrapers and lacked of some greenspace which can improve air quality and freshen up the atmosphere. Moreover, Bangkok inhabitants can hardly do the gardening considering the limited space they each owned. From the failure to solve these problems, “Somruay Mai Thai” then foresaw the gardening business expansion by offering landscaping service in limited space in order to respond to customer demand. The gardening for limited space would be conducted in customers’ house for creating greenspace to freshen up the atmosphere and make the living space cooler. This idea is popular in major cities abroad and tends to be popular in Thai major cities as well. Target markets are “Single Family” who lives in condominium unit and wants to decorate their housing unit with green space and artwork. The positioning strategy is to provide many forms of service in order to respond customer demand and also focus on beautiful gardening design that would be easier to care for and be more outstanding and unique. The operations strategy is to design and redecorate the space into a stunning garden to meets customers’ expectation. This service shall be provided to them via an easy-to-use application. The landscaping service in limited space would require invested money of 2,200,000 baht, with cost of capital at 2.18 percent. And from return analysis, Net present value is 9 million baht, while the internal rate of return is 68 present and payback period of 1 years 11 months.
