Strategic plan for small hometown project of Creative Crews Co., Ltd. is to study the feasibility of proceeding with a small hometown project as the researcher has a certain amount of land and perceive that the location and surroundings have the advantage and are suitable for the area development of the developer to invest in the small hometown project. However, the small hometown project of Creative Cruise Company Limited in Ratchayothin area still has a major competitor, the First Senanikom 26 of Estate Corner Company Limited, the Orion Ratchada 32 of Tryn Asset Company Limited, Lumpini Town Place Ratchayothin-Sena of LPN Development Public Company Limited and Baan Klang Muang Ratchayothin of AP (Thailand) Public Company Limited (AP). By the way, if considering the project as the small project model, the large companies are not regarded as direct competitors in the market. Therefore, the competition is considered as moderate. Therefore, small hometown project of Creative Crews Co., Ltd. needs to study both opportunities and limitations as well as analysis of the return on investment in order to use for investment decision making and determine various strategies by studying and collecting information from many sources, including in-depth interviews studies from secondary data and references from various sources. Based on this study, it was found that small hometown project of Creative Crews Co., Ltd in Ratchayothin area would be able to generate profits and tend to operate successfully. With the strength of the business that has a modern and simple house design, this makes the living space fit to the lifestyle of the new generation. The decorative style is simple but also luxury and look modern and different from other hometown projects in Ratchayothin area. Moreover, the location is near the BTS station and located in the center of the city close to public transportation and other facilities. This project has initial funds and working capital total of 31,000,000 baht along with the current net project value (NPV) 16,148,573 baht and with an IRR of 29%.
