The objective of this independent study is to develop a business plan for Riceberry product’s Baan Khao Hom, a farmer from Singburi who farms, mills and sells rice by themselves. Riceberry is a new crop rich in nutrition and should be organically farmed for its good quality which is popular among healthy eating and ecofriendly consumers. Not only does organic farming make a good quality rice product, but farmers also have a better health by not using chemical fertilizer and make sustainable rice field.
This study analyzed the data of Baan Khao Hom’s history, opportunities, strengths and problems. Additionally data from external environment, market competition, and behavior of consumers in Riceberry product, interests in processed products and agritouristism are collected for SWOT analysis to improve the business plan by four parts that are management plan, marketing plan, operation plan and financial plan.
This business plan will increase consumer awareness of the product by promoting it on Social network and selling it through more distribution channels such as Social media, events and Baan Khao Hom Farm. Consumers are made more confident of the quality of product with Organic Thailand certificate, which guarantees the farm uses no chemicals in farming. As a result, the net profit will be increased and capability for paying long term debt. Farmers can develop the new value added Riceberry products in the future.
