แผนธุรกิจสปาและนวดแผนไทยสำหรับออฟฟิศซินโดรม / เก็จกาญจน์ รุ่งทิวาสุวรรณ = Business plan – spa and Thai massage for syndrome symptom office people / Kejkarn Rungtivasuwan
Because working environment changes, people in Bangkok tend to be an office syndrome symptom. People become aware of their health. Another factor is Thai traditional medicine has been supported by government and private sector, so; this science now becomes more popular. For these reasons, I provide business plan - spa and Thai massage for syndrome symptom office people. This shop is determined to be located on Pracha Uthit road, Huai Khwang district, Bangkok. The main objective of this plan is to study the environment both external and internal factors, develop the strategic plan which covers the marketing, operation, human resources, and finance. This business model is in the form of health spa and massage. To gain an advantage among the competitors, this plan will aim for a focused differentiation strategy and develop our employee skills to improve service quality. Target customers are officer who stay on the computer for a long time and have an office syndrome symptom. They live or work in Huai Khwang district or nearby.The position for marketing plan is to customize service for each customer and be consultant for healthy services. According to the financial plan, the project has own capital of 3,474,000 baht. The project has a net present value of 74,635 baht for 5 years, internal rate of return is 15.67% and payback period is 4.06 years. This project has a good return and trend for business growth.
