สถานภาพอุตสาหกรรมละครโทรทัศน์ไทย (พ.ศ. 2546 - 2550) / พรวิภา พงศ์ประศาสน์ = The status of Thai television drama industry (2003 - 2007) / Pornwipa Pongprasart
The purpose of this study is to understand the status of Thai drama industry during the year 2003-2007 and the opportunity and problems for exporting TV drama series, focuses on prime-time dramas shown during 6.30-10.20 pm. The research methods used are quantitative and qualitative methods. The study focuses on investigating key players in the drama industry. Thai drama industry is 50 years old and is still growing. There are three television channels that broadcast dramas; Channel 7, Channel 3 and Channel 5. Prime-time drama is aired from 1hr./channel/day to 3 hrs./channel/day (except Channel 5). These dramas are on air in 2 separate slots; the first slot is on during 6.30-7.30 pm. And the second slot is on during 8.20-10.20 pm. The drama air-time is the highest value broadcasting time and it brings in the largest amount of advertisement revenue to each television station. The study selected 4 leading drama production companies; 1) Kantana Group Co.,Ltd., the biggest company, produces 167 hrs./yr. and it has full production equipment 2) Broadcast Thai Television Co., Ltd. Produces 90 hrs./yr. 3) Exact Co., Ltd. produces 144 hrs./yr. and RS Public Company Limited produces 120 hrs./yr. Regarding the trend in exporting Thai television drama to the international markets the study found that although the production companies have the production capacity they are not much concerned with exporting their products. On the other hand, the television stations, Channel 7 and Channel 3, are the sole right holder of these drama products. Hence, disable the companies from exporting Thai drama. However, there is an exception with Channel 5. Kantana Movie Town (2002) Co. Ltd. and Exact Co. Ltd. are able to export a variety of their dramas and related products abroad. Kantana Movie Town (2002), for instance, could export the drama plot and script, and co-produce with production companies in the ASEAN region as well as provide post-production services. Kantana Movie Town (2002) also invests in television station in Cambodia and manages stations in Vietnam and Indonesia. But lacking government policy on television drama export the trend to expand into international markets would depend largely on the effort of private production company in the industry.
