AuthorNg, Irene C. L
TitleThe pricing and revenue management of services [electronic resource] : a strategic approach / Irene C.L. Ng
Imprint London : Routledge, 2008
Connect tohttp://marc.crcnetbase.com/isbn/9780203696590
Descript xxii, 174 p. : ill

CONTENT

pt. 1. The buyer as an individual -- pt. 2. Buyers in aggregate


SUBJECT

  1. Revenue management
  2. Electronic books.