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TitleThe pricing and revenue management of services [electronic resource] : a strategic approach
Author Irene C.L. Ng
Imprint London : Routledge, 2008
Connect tohttp://marc.crcnetbase.com/isbn/9780203696590
Descript xxii, 174 p. : ill

CONTENT

pt. 1. The buyer as an individual -- pt. 2. Buyers in aggregate


Revenue management Electronic books.



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