Author | Ng, Irene C. L |
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Title | The pricing and revenue management of services [electronic resource] : a strategic approach / Irene C.L. Ng |
Imprint | London : Routledge, 2008 |
Connect to | http://marc.crcnetbase.com/isbn/9780203696590 |
Descript | xxii, 174 p. : ill |
pt. 1. The buyer as an individual -- pt. 2. Buyers in aggregate