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AuthorKazanjian, Kirk
TitleMaking dough [electronic resource] : the 12 secret ingredients of Krispy Kreme's sweet success / Kirk Kazanjian & Amy Joyner ; foreword by Dick Clark
Imprint Hoboken, N.J. : John Wiley & Sons, c2004
Connect tohttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=107279
Descript xviii, 222 p. ; 24 cm

CONTENT

Mix good taste with show business -- Be picky about your partners -- Make good use of your time and resources -- Expand and protect your brand -- Think big, but grow carefully -- Be a guerrilla marketer with a soft touch -- Maintain high standards -- Harness the power of technology -- Give back to the community -- Select, treat, and train your employees well -- Build on your success -- Keep them coming back


Krispy Kreme Doughnuts Baked products industry -- United States -- Case studies Electronic books.



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