AuthorRyals, Lynette
TitleKey account plans : the practitioners' guide to profitable planning / Lynette Ryals, Malcolm McDonald
Imprint Oxford, UK ; Burlington, MA : Butterworth-Heinemann, 2008
Edition 1st ed
Descript viii, 396 p. : col. ill. ; 25 cm

SUBJECT

  1. Selling -- Key accounts
  2. Marketing -- Key accounts

LOCATIONCALL#STATUS
Chula Business School Library658.804 R988K 2008 CHECK SHELVES