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AuthorMolenaar, C.N.A
TitleThe future of marketing : practical strategies for marketers in the post-internet age / C.N.A. Molenaar ; foreword by Don Peppers & Martha Rogers
Imprint London : Prentice Hall, c2002
Descript xxviii, 235 p. :bill. ; 23 cm

CONTENT

The internet has changed your world -- Finding your e-market -- What the internet can and can't do -- Getting the best out of the internet -- e-Customer focus -- The digital market place -- Not everyone is equal on the internet -- Strategic choices: winning or losing -- Think it: do it


Future market Marketing -- Management Internet marketing World Wide Web Telemarketing

LOCATIONCALL#STATUS
Chula Business School Library658.802 M718F 2002CHECK SHELVES
Sasin Library658.802 M718F 2002CHECK SHELVES

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