The future of marketing : practical strategies for marketers in the post-internet age / C.N.A. Molenaar ; foreword by Don Peppers & Martha Rogers
Imprint
London : Prentice Hall, c2002
Descript
xxviii, 235 p. :bill. ; 23 cm
CONTENT
The internet has changed your world -- Finding your e-market -- What the internet can and can't do -- Getting the best out of the internet -- e-Customer focus -- The digital market place -- Not everyone is equal on the internet -- Strategic choices: winning or losing -- Think it: do it