Annual Member
| Author | Molenaar, C.N.A |
|---|---|
| Title | The future of marketing : practical strategies for marketers in the post-internet age / C.N.A. Molenaar ; foreword by Don Peppers & Martha Rogers |
| Imprint | London : Prentice Hall, c2002 |
| Descript | xxviii, 235 p. :bill. ; 23 cm |
The internet has changed your world -- Finding your e-market -- What the internet can and can't do -- Getting the best out of the internet -- e-Customer focus -- The digital market place -- Not everyone is equal on the internet -- Strategic choices: winning or losing -- Think it: do it
| LOCATION | CALL# | STATUS |
|---|---|---|
| Chula Business School Library | 658.802 M718F 2002 | CHECK SHELVES |
| Sasin Library | 658.802 M718F 2002 | CHECK SHELVES |
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