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AuthorMorath, Peter
TitleSurvival @ e-speed : transformation guide for profitable Internet and mobile business / Peter Morath
Imprint London : McGraw-Hill, c2001
Descript xxi, 266 p. : ill. ; 23 cm

CONTENT

Improve the customer e-experience: Internet challenge for established companies ; Better customer interactions ; Flexible product and service creation ; Match customer needs ; Ongoing innovations: drive the changes -- Strategy for acheiving e-speed and optimising shareholder value: Major steps to transform to an e-business ; Portal set-up for maximising customer orders ; Empower your employees for pro-active service ; Value-based business execution: apply the right treatment at the right time -- Transformation concept and programme for a modernised, quickly adaptable enterprise: Your e-business factory ; Strategy-based execution ; Business (re-)engineering ; System development ; Tools and vendors


Internet Electronic commerce

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